How can we introduce users different features of the Google Home Hub in an interactive setting? As a constraint, this experience has to exist within a 15-20 second preroll ad on mobile devices.
This Google Home Hub ar ad was designed to give users an impression of life using the Google Home Hub in an immersive real world setting. This ad utilized a combination of panoramic images, 3d models, Spine animation, and ar technology. Users could replay the ad if they wished to explore additional features, since after a fixed time they would be shown a cta screen.
I supervised overall design and helped compile the 3d assets. Also I created the Spine animated elements and screen layouts for the various states and interactions within the ad experience.