This was an exercise I did to create a visual genre sorting landing page for Shudder. Primarily based on my personal experiences, I don’t typically enjoy streaming video service genre discovery if I’m browsing to watch something without having a film in mind first. I’d like to see broad topic categories first without being served up specific content.
I based the exercise on Shudder because I am a big horror fan and I’m familiar with their film catalog. Using some visual cues from their current brand kit, I made the icon system and mocked up the navigation page. I may expand the system in the future since there are a good deal more categories I could represent.
You can see the original sketches and brainstorm that led to this system. I used Illustrator and XD to execute the icons and layout.